摘要
文章运用进化博弈的方法对B2C市场进行了分析,在市场信息缺失的条件下,买卖双方对效用或利润的追求,会促进市场达到稳定状态。经过对变量的进一步分析得到了市场进化的高效状态,市场能驱除不诚信的行为向诚信状态转变,最后得到了影响市场进化的趋势和效率因素。
This paper analyzes B2C market with Evolutionary Game Theories. On the condition of less information, businesses and customers will pursue profits and benefit, force the market to be evolutionary stable. After more research about factors we get an efficient condition on which market will become credible by itself. At last we classify factors to tendency and efficiency.
出处
《华东经济管理》
2005年第8期91-94,共4页
East China Economic Management
关键词
B2C
进化博弈
社会信用
B2C
evolutionary game theories
credit
