摘要
介绍了在百色电视天气预报栏目开展广告经营中,以心理营销为切入口的工作思路与体会。
This paper Introduces the working ways and know-how and tips which take the psychological marketing as its key point in the advertisement operation of “Baise Weather forecast”column.
出处
《广西气象》
2005年第2期58-59,共2页
Journal of Guangxi Meteorology
关键词
天气预报栏目
心理营销
Weather forecast column
Psychology marketing
