摘要
案例教学是一种科学、高效的教学方法,它能够激发学生的学习兴趣、培养创造性思维,提高实践技能。《公共关系学》是一门应用性很强的课程,在教学中正确地运用案例、准确严密地剖析案例并结合实践进行公共关系策划,能取得较好的教学效果。
Case- studying is a scientific and efficient teaching method, which can inspire student＇s interesting, train their creativethinking andimprove their practice skill. And Public Relation is a course of high application. It can get favorable efficacy by using case- studying accurately, analyzing precisely andbasis of practice.making publicdesign on the basis of practice.
出处
《中华女子学院学报》
2005年第4期90-92,共3页
Journal of China Women＇s University
关键词
公共关系
案例教学
教学方法
情景模拟
公关策划
public relation
case - studying
teaching efficacy
scene simulation
public design
