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电子商务中的信任风险分析 被引量:9

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摘要 电子商务作为一种新的经营模式影响着各行各业,对企业的经营模式和人们的生活方式造成了革命性的影响,其重要性勿容置疑。但同时也产生了一些新的尚待解决的急迫问题,特别是电子商务中的信任风险问题,已成为电子商务发展的主要障碍。本文分析了信任、风险的涵义以及信任风险的类型,提出了信任风险的具体防范措施。
作者 刘蕾 秦德智
出处 《经济问题探索》 北大核心 2005年第9期144-146,共3页 Inquiry Into Economic Issues
基金 国家社科基金资助项目(04XSH001)
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