数字环境下的产品设计语义表达

The Expression of Product-designing Implication in the Digital Environment

数字化产品以其高效、多功能、智能化优势逐步渗透进人们的生活,数字化产品设计已脱离原有产品设计概念,除了要解决产品的功能、人机关系、结构、材料等基本因素外,更加要关注数字化产品设计的语义特征,使人在使用产品的过程中能够与产品进行顺利地沟通。数字化产品的多元化语义表达可以为人们全方位认识和解读产品提供新的视角,同时也可为产品创新设计开辟新的思路。

The digitized products permeate throuth people＇s life progressively with their highly-efficient,multi-functional and intelligent advantages. The design for digitized products has already broken away from the original product designing concept. Besides the basic considerations such as the function, the relationship between man and computer, the structure, and the material of the products, the design should also pay a close attention to the semantic characteristic of digitized product design for the purpose of promoting a smooth communication between the user and the product. The pluralistic semantics of digitized products could not only offer a new perspective for the understanding of products, but also inspire a new thinking for product innovation.