云南省主要群体入境旅游市场特征分析

Study on Characters of Main Inbound Tourism Market in Yunnan

以2004年暑期对云南省入境旅游市场调查数据为基础,运用数理统计方法对云南5大主要群体入境旅游市场进行了系统对比分析,发现云南省5大群体入境游客女性多于男性,观光度假动机游客占80%以上,旅游信息多来自旅游指南、Internet和亲友介绍,具有大学文化程度的中青年职业技术人员所占市场份额最大,以亲友结伴或独身旅游为常见,同时5大群体之间也存在较大差异。

Based on the date of tourism market investigation in Yunnan, this paper analyzed the characters of main inbound tourism market in Yunnan through system ways. Some useful conclusion could be drown that female foreigner tourists were more than male in Yunnan, that most foreigner tourists traveled in China solely or with relatives of friends for sightseeing and holiday,and most of them got information through tourist guidebook, Internet, friends and relatives,and that those professional or technical with universit degree between 25～44 were the majority of inbound tourists in Yunnan.