西部国内旅游远程市场旅游产品开发

Tourism Products Developing of Domestic Long-Distance Tourism Market in Western China

旅游产品的开发水平是西部旅游业发展的制约因素。在西部国内旅游营销中,要把东部客源市场作为远程旅游目标市场,远程旅游产品的开发要以市场为导向。在分析东部客源市场特点的基础上,提出了西部国内旅游远程市场旅游产品的开发策略:①体现西部特色,与东部旅游产品形成互补;②以资源保护为前提,开发生态型旅游产品;③整合西部旅游资源,开发跨区域旅游精品;④协调好各旅游要素的功能,形成不同等级的旅游服务系统;⑤针对东部地区客源市场特点设计旅游产品;⑥重视老年旅游和青少年学生旅游产品的开发。

The developing of tourism products should be orientated to the market. In the domestic tourism marketing , eastern tourist market was the target market of long- distance tourism in Western China. Basing on the analysis of eastern tourist market, the author advanced developing strategies of long- distance tourism products：①developing tourism products with western characters, which did not substitut by eastern products; ②resources protection was elementary; ③integrating western tourism resources and developing regional tourism products of high quality;④coordination tourism element function and shaping tourism service systems of different grades; ⑤designing western tourism products to the characters of eastern tourist markets; ⑥attaching importance to developing of the elderly and hobbledehoy tourism products.