站直了,别趴下!——企业危机公关如是说

Stand Straightly, Don't Fall!

"光明"出事了!人称"铁娘子"的王佳芬,应对"回锅奶"事件时大失水准,几句不负责任的话便引来同行和媒体的一片声讨,加上管理层之前的处理不当,"光明"产品被消费者侧目而视,一个龙头企业深陷不可自拔的泥潭.

Since the emergencies of food enterprises happened frequently, more attention should be paid on public relations in crisis for enterprises. As to this, reporters have interviewed Yongsbeng marketing organization＇s general manager Mr. Lei YongJun,and expect to help enterprises to reduce the incidence of crisis and raise the art of the public relations in crisis. We can acquire many valuable suggestions and original opinions in this article.