论汽车工业旅游资源的开发利用——以中国第一汽车集团公司为例

THE DEVELOPMENT OF AUTO INDUSTRY TOURISM RESOURES——Taking China FAW Group Corporation for Example

汽车工业旅游资源具有融求知与审美于一身,集观光与购物于一体的多功能性。国外汽车工业旅游早已兴起并且发展迅速,我国尚处于初始阶段。中国第一汽车集团公司是新中国汽车工业的发源地,在长期的历史积淀中,形成了独具特色的汽车工业旅游资源。本文论述了汽车工业旅游资源的内涵、特征及其开发利用的重要意义、原则,并系统地分析了中国“一汽”汽车旅游资源特点,提出“五大项目、四区、二线”的开发利用构想。本文认为我国汽车工业旅游资源丰富多彩,只要开发得当,其旅游市场前景十分广阔,值得旅游部门和汽车企业深化挖掘。

Tourism becomes one kind of life style of modem people along with economic development and social progressing. The style of tourism also becomes more and more diversified, and auto industry also become one kinds of important tourism resources while it was against the grain. Undoubtedly, the auto industry tourism resources is the new embranchment of human tourism resources because it can bring more benefit to the society and the economy and it can also converge the curious aesthetic action, the tourism and shopping actions etc. Overseas auto industry tourism have sprung up for a long time and developed rapidly. Along with our economic development and social advancement, more and more people could buy the automobile. China FAW Group Corporation is the new auto industry＇s cradle land in China, which became a kind ofidiographic auto industry tourism resource. China FAW Group Corporation has the modem assembly line, which can be visited, it have a lot of costly domestic and foreign automobile pattern and conserve many rare and significant historical picture information. China FAW Group Corporation has the automobile factory that has the beautiful view and can be visited by the tourists. This paper elaborates the new conception, the fundamental feature, the important significance and the principles for development for the auto industry tourism resources. It analyzes the characteristics of auto industry tourism resources, and advocates the basic assume of development in China FAW Group Corporation.Developing the auto industry tourism resource can accelerate the reform of the automobile corporations,which can also facilitate the adjustment of intestine industry framework. Developing auto industry tourism resource can satisfy people＇s extensive needs, which have tremendous potential to bring profit. The auto industry tourist resources are very abundant, and its future will be extremely wide if it is going be developed well.The development of auto industry tourist resources in China is still at the primary stage and it will have huge potentialities。