复合图书馆时期信息服务营销探索

本文阐述了图书馆信息服务营销的内涵,分析信息服务营销的必要性和可行性,并利用营销策略,从服务内容、服务方式、服务形象等方面来创新复合图书馆的信息服务。

The paper states the concept of service marketing in library, analyzes the necessity and possibihty of service marketing. And we can use marketing tactics to create hybrid library＇s information service from service content, service model and service image.