溢出效应、质量效应与折现效应对新产品导入时间的影响

Spillover Effect,Quality Effect,Discount Effect and the New Product Introduction

本文在分析品牌延伸三大效应的基础上,结合基于不确定市场环境的R&D模型,证明和解释了延伸产品的最佳导入时间与新品牌产品的最佳导入时间之间的关系。

This paper analyzes the spillover effect, quality effect and discount effect of brand extension along with a model of R＆D in the presence of marketing uncertainty, explains and proves the relationship between the optimal introduction time of New-brand Product and Brand Extension.