终端突围

Terminal Sales Modes of Jewelry

置身喧闹的王府井、南京路或上下九路,鳞次栉比的商铺让人眼花缭乱,大大小小的商场中不乏珠宝柜台的身影,红红绿绿的霓虹灯将珠宝专卖店的门面点缀得熠熠生辉。在珠宝业蓬勃发展的今天,抢滩更多的商场和繁华地段无疑成了诸多珠宝零售商考虑的重中之重。尤其是上游的一些珠宝批发商,在涉足零售领域时一定会考虑,究竟是和商场合作"看人脸色"呢,还是采取加盟或连锁经营方式自立门户?这正是珠宝企业面临着的一个重要抉择--商品零售终端业态的选择。珠宝类饰品属大众型、消费类商品,随着我国大陆居民可任意支配收入的增加和对外市场开放度的扩大,我国珠宝业"两大、一多、一少"(即消费大国、生产大国;中、低档次产品多;少国际品牌)的趋向与矛盾日益突出地显现出来。如何提高珠宝流通产业的营销决策能力,实现行业的跨越式发展是业内人士颇为关注和亟待解决的问题。

With a brand that, has a strongly developed brand image and background it would certainly be more ideal to have an image shop. Having a image shop does serve a better purpose in portraying and conveying image to the public as all details of the image shop are done according to brand bible. Generally speaking most new brands when entering a market would prefer to have a counter first as that seems to be a less risky way to bring a new brand into the market. So choosing the right way of jewelry terminal sales mode is most important for jewelers.