中国汽车营销模式发展格局的动态特征分析

The Dynamic Feature Analysis on the Development Situation of Chinese Automobile Marketing Mode

本文在分析营销模式内部要素和环境因素的基础上,构建中国汽车营销模式发展格局的系统动力学模型,剖析各种营销模式的动态演化特征,最后预测未来几年内中国汽车营销模式格局的总体发展趋势。

On the basis of the analysis about the internal factors and environmental factors, this paper structures the system dynamics model about the change of the automobile marketing mode pattern. Then the dynamic feature of marketing modes are discussed. Finally the paper predicts the development trend of marketing mode of Chinese automobile in the following several years.