淮河流域污染治理需要企业实施绿色营销

Pollution Disposal of Huaihe River ValleyNeeding Enterprise Implementing Green Marketing

作为我国重要的农产区和传统工业生产基地,淮河流域污染严重,治理污染刻不容缓。由于淮河最主要的污染源来自工业企业,本文着重从工业企业这一微观角度出发,引入绿色营销的概念,分析了企业加强环保意识的重要性,并通过对企业实施绿色营销的博弈分析,指出绿色营销是企业保证可持续发展的必然选择。

As an important base of agriculture and traditional industry, the Huaihe River valley is seriously polluted. Pollution must be disposed as soon as possible. Owing to the main pollution sources coming from the industries around the Huaihe River, this article, focusing on the industries, analyses the significance of enterprise carrying on environmental protection by introducing of green marketing. Furthermore, through using game theory, the article points out that green marketing is an inevitable choice for sustained development of enterprise.