论追求天人合一的媒介生态观

On the Media Ecological View of Pursuing Harmony Between Man and Nature

基于天人合一的思想观论述了媒介生态文明的议题,在指明媒介传播过程中所出现的种种违反生态平衡的现象的同时,阐明在媒介的传播过程中,需要运用现代生态学方法,奉行“人—自然—社会”和谐一致的观点,以新闻传播活动新的视界,去思考媒介社会责任回归的重要性,进一步净化日益污染的传媒生态空间,谋求建立起天人合一的媒介生态平衡。

Based on the view of the harmony between man and nature, this article discusses media ecological civilization.It points out all sorts of phenomena of violating ecological balance appearing in the course of media communication. Meanwhile it expounds that modern ecological method is needed and the homonious view of “peoplety” should be followed, so that we can reconsider the importance of the social responsibility of media and purify the ever incresingly polluted ecological space of media in order to build the homonous media ecological balance.