知识价值转移战略

Strategy of Knowledge Value Transferring

在知识经济时代,顾客不仅期望从企业生产和销售的各种产品中获得使用价值,而且也期望从中获得相关知识,这就为知识经营企业选择和实施知识经营战略并获取利润提供了需求基础。知识需求和知识生产是知识经营战略的两大要素,根据对这两种要素的组合分析,本文认为存在三种知识经营战略,即知识价值转移战略、知识价值增值战略和知识联盟战略,其中,知识价值转移战略是最典型的知识经营战略。知识价值转移战略是知识经营企业利用企业内部生产的知识来满足外部顾客知识需求,从而实现客户价值最大化和经营利润最大化的一系列承诺与行动。知识价值转移战略的选择和实施受知识文化、智力资本资源、知识创新与服务能力、知识市场知识需求规模、社会法律环境等因素的制约。知识价值转移战略也存在战略目标冲突、潜在竞争者增加、诚信风险和诱发核心刚度等战略风险。

In this knowledge-based economic times, customers want to acquire from various products not only the use value, but also relative knowledge. It is their demand for knowledge that provides enterprises with the basis for selection and implementation of knowledge business strategies. Based on an analysis of both knowledge demand and knowledge production of knowledge business strategies, this paper puts forward three knowledge business strategies: knowledge value transferring strategy(KVT), knowledge value adding strategy(KVA), and knowledge alliance strategy(KA). KVT is the typical strategy among these strategies. KVT is an integrated and coordinated set of commitments and actions designed to explore the value maximization for customers and profits maximization for knowledge companies through transferring the knowledge produced in knowledge companies to satisfy the knowledge demand of customers. There are some limits for selection and implementation of knowledge business strategies, such as knowledge culture, intellectual capital resources, capabilities of knowledge innovation and service, knowledge market demand size, and social and legal conditions. There are also some risks for knowledge business strategies, such as conflicts among strategic objectives, more potential competitors, credit risks and core rigidities.