《广播语体修辞学》序

Prelude to Rhetoric of Broadcasting Style

《广播语体修辞学》最大的特点是比较全面地总结了广播语体中修辞方式的运用规律。《广播语体修辞学》除探讨了广播修辞的理论外,还将28种修辞方式分别归在声音类、结构类、描绘类、替代类、引导类等五大类中,从广播语体偏重于形式方面的因素(声音、结构),到偏重于内容方面的因素(描绘、替代),再到内容与形式结合的因素(引导),比较系统地探讨了在广播语体中怎样运用修辞手段的问题。

The most important feature of Rhetoric of Broadcasting Style lies in overally sumertzmg the applicable rule of rhetorical device in broadcasting style. Apart from probing the theory of broadcasting rhetoric, Rhetoric of Broadcasting Style also classfies 28 rhetorical devices into sound, structure, description,substitution and direction.