广告行为分析

Advertisement Behavior Analysis

根据张伯伦的垄断竞争理论，在对做广告企业的需求曲线和成本曲线描述的基础上，对企业的广告行为进行了经济分析。

On the basis of describing the demand curve and cost curve of the firm whichis advertising,this paper,by using Chamberlin's theory of monopolistic competition,economi-cally analyses the advertisement behavior;