提高国民阅读兴趣是传统出版的不竭之源

Developing National Reading Interesting is Future Foundation Stone of Traditional Publishing

我国传统出版业的自身探索,经历了从内容为王到渠道为王、营销为王、品牌为王,甚而创意为王,自我修炼不息。但不可回避的是,在市场的另一端,我们必须面对国民阅读的诸多问题:传统阅读的下降、网络阅读的盛行;亲子阅读的初兴、班级阅读的艰行;大学阅读的困惑、终身阅读的困境。这既给传统出版提出了挑战,也带来了机遇。发挥各界合力,营造书香社会,不仅是个人的责任,行业的希望,也是一个社会、国家的未来。阅读推广任重而道远,而营造书香社会,是传统出版未来发展的不竭之源。

Chinese traditional publishing industry has payed attention to content,channel,marketing,brand,even creativity,self-cultivation is endless.But we cannot avoid that in the other end of the market,we have to face many problems in national reading—the decline of the traditional reading and the popularity of online reading;the initial rising of parent-child reading and the difficulty to class reading;the confusion of university reading and the dilemma of lifelong reading.Those not only pose challenges to the Ch...