电信家庭宽带资费套餐及其设计策略

Strategies of Designing the Pricing Packages of Family-Use Broadband in the Telecom Market

针对电信行业家庭宽带市场竞争的的现状,通过对资费套餐制订的相关因素分析,结合湖南铁通家庭宽带资费套餐执行过程中存在的问题,从品牌策略、促进语音保存量策略、全业务运营策略和提供超值服务策略等方面阐述了家庭宽带市场资费套餐的设计.

In the accordance with the present situation of market competition of family-use broadband in the telecom industry,the analysis on the related factors of making the pricing packages,and the issues in the process of executing the pricing packages of family-use broadband of Hunan Tietong,this paper puts forward the strategies of designing the pricing packages of family-use broadband in the telecom market, which are the strategy of brands,the strategy of increasing the number of phone calls users,the strategy of full business operation and the strategy of providing the increment service.