“企业战略管理”课程案例教学探讨

On Case Teaching in Corporate Strategic Management

案例教学是工商管理专业本科生"企业战略管理"课程的重要教学方式。"企业战略管理"课程案例教学存在着教学能力不足、案例质量不高等诸多问题。因此,应从明确案例教学目的和实质、重视案例库建设、完善教案、控制教案过程等方面改进该课程案例教学。

Case teaching is one of the major teaching methods in 'Corporate Strategic Management' for the undergraduates in business administration.However,there are some problems in such teaching.The teaching shall be improved by defining the purpose of case teaching,constructing case database,and updating teaching plan.