翻译目的论视角中的会展外宣材料汉英翻译——以宁波地区大型会展网站汉英翻译为例

Chinese-English Translation of Publicity Materials of Great Exhibitions Held in Ningbo from the Perspective of Skopostheorie

在翻译目的论的框架下探讨会展外宣材料的英译问题;目的论把翻译视为有目的的活动,强调译者应根据译文的预期功能来决定自己的翻译策略,从而扩大了翻译研究视野,以宁波地区大型会展网站汉英翻译为样本,在目的论的框架下,分析了会展外宣材料的文本功能、翻译目的以及翻译要求,同时对其在文化和语言层面出现的翻译问题做出了评判性评价,并提出了改进建议,进而总结了一些具体的翻译方法。

This paper aims at exploring C-E translation of online publicity materials of great exhibitions held in Ningbo under the guidance of Skopostheorie.Regarding translation as an action with purposes,Skopostheorie emphasizes that translation strategies should be decided by the intended functions of the target text,and thus broadens the vision of translation studies.In this study,the intended functions of English versions of online publicity materials of exhibitions together with their purposes and translation b...