浅谈中国传统吉祥纹样在现代设计中的运用与表现

On the Application and Expression of Chinese Traditional Drawings of Good Luck in Modern Design

趋吉避凶的传统心态构造繁衍了丰富多彩的吉祥纹样。作为一种特殊的"符号",传统吉祥纹样与现代设计有着越来越多的交汇。研究吉祥纹样的文化内涵与表现特征,实际上就是研究吉祥纹样的"意"与"形"。吉祥图案作为一种广告设计符号语言,在现代设计中运用与表现的目的,就是要在亲身传播基础上发展大众传播,把中国的传统文明通过现代技术与艺术形式传播到不同国家、不同区域。在此过程中,中国吉祥纹样在现代设计中运用与表现的发展新方向必定会更多地受到经济、市场、文化、社会、历史传统以及设计师本身各因素的影响,趋于多元化、多样化。

The traditional thoughts of bracing good luck and staying away from harm have bred various drawings of good luck.As a special type of "symbol",such traditional drawings tend to overlap more and more with modern design.To study the cultural connotation and characteristics of expression of those traditional drawings is essential to study their "meaning" and "form".Being a symbolic language of advertising design;the ultimate goal of applying them into modern design is to introduce the traditional arts to diffe...