论地域文化传承与西部媒介集团的发展

On the Transmission of Regional Cultures and the Development of Media Groups in the West

地域文化的传播与交流拓展了整个民族的文化时间和文化空间,从而不可避免地拓展了这个民族生命存在的时空形态,构成了民族文化的灿烂星空。本文从西部文化资源传播价值入手,在梳理西部文化传播巨大市场空间和西部媒介拓展地域文化巨大优势的同时,进一步指出西部传媒在地域文化传承中存在的问题,提出西部传媒在地域文化传承方面必须制订长期的发展战略,整合传媒资源,坚持“文化品位”,提升节目的“特色”和“内涵”,建立文化传播平台,在培育市场和受众群体中拓展栏目的生命空间,创办具有浓郁地域特色的文化栏目,在继承与创新中走出西部传媒的发展新路。

The communication and exchange in the district culture broadened both the time and the space of the culture in the whole nation,which also broadened the space of being in the nation inevitably.As the glorious stars in the sky,national culture is come into being.With the developing and reforming society,as well as the impetuous and noisy popular field,inherited district culture can provide new power during the developing course of western media permanently.The passage bases on the communicable value in the resources of western culture,and clear the space in the western culture communication market, then also tell the advantage in the broaden district cultural of western media. It further focuses on the problem of western media in the developing course of cultural inheritance.The author comes up with the long project which is combing the media resources,insisting the cultural classes,promoting the feature and spirit in the program,building the platform of cultural communication.Above all,with the rising media market and people,the efficient way is creating the cultural program which is full of district feature.