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对客户满意度的一些思考

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摘要 本文分析了客户满意的内涵及客户满意与客户忠诚的关系,探讨了客户满意的影响因素,最后提出了提高客户满意度的策略。
作者 卢海燕
出处 《中国商界》 2008年第8期54-54,61,共2页 Business China
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