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框架效应的影响因素浅析 被引量:3

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摘要 自从1979年Kahneman和Tversky在前景理论中指出了问题的"框架"会影响决策者的风险偏好,在随后的这些年里,框架效应引起了包括心理学家、经济学家和社会学家在内诸多领域研究者越来越多的关注.文章介绍了框架效应的提出及其定义,并总结了以往的研究成果,着重介绍对框架效应的影响因素.
作者 苏涛 王光武
出处 《中国商界》 2009年第3期302-303,共2页 Business China
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