真实人物形象商品化权的性质辨析及法律保护模式

Analysis of the Character of Personality Merchandising Right and Its Legal Protection Mode

真实人物形象商品化权以人格标识要素为客体,但又以保护主体的财产利益为己任,导致在其性质及法律保护模式问题上,一直存在人格权与财产权之争。然而,以人格权制度保护此种权利面临着许多立法难以解决的障碍,究其原因,人格权保护模式以权利客体为标准划分人身权与财产权的做法并不足取。真实人物形象商品化权在本质上属于无形财产权,只有在财产权体系中建立统一的商品化权保护制度,才能充分保护主体的相关利益,同时维护私权体系的完整。

With personality being the object and to protect subject's property interest being the aim,both the character of personality merchandising right and its protection mode get into a controversy of personality right and property right.Yet,the personality right system for the protection of such right is faced with many obstacles which are difficult to solve by legislation.As to the reason,the personality right protection mode takes an immoderate standard to partition personal rights and property rights.The pers...