安徽省城市健身俱乐部消费群体特征研究

Research on Features of Consumer Population for Fitness Clubs in Urban Anhui

安徽省城市健身俱乐部消费者以中青年居多。消费者健身意识不强,支付能力有限,锻炼时间不稳定。主流媒体要加强宣传,引导消费者明确目的,正确消费。俱乐部要加大开发力度,满足大众健身消费需求。

The consumer population for fitness clubs in urban Anhui is covered by many youth and the middle-aged.Such a population is of weak consumption ideology,limited paying ability and uncertain training time.The mainstream media should increase publicity,guiding the consumers with clear objective to consume reasonably.Clubs should develop greatly to cater for the demand of fitness consumption.