基于DEA的传播与文化产业上市公司效率评价

On the Efficiency Evaluation of Communication and Culture Industry Listed Companies Based on DEA Model

对我国23家传播与文化产业上市公司进行DEA有效性评价和规模效益分析的结果表明,传播与文化产业上市公司效率较低,规模无效率是技术效率低下的主要原因,绝大多数公司没有在最优规模上生产且规模效率是递减的。应采取技术改造、加强管理、减少流通股股数等措施,提高传播与文化产业上市公司的效率。

It is indicated in the analysis of the vadility evaluation and scale effect to the twenty-three communication and culture industry listed companies of China by Model DEA that the efficiency of those companies is relatively lower because of the no efficeint scale that leads to its low technology efficeincy and most of those companies are not opertaed in the form of the optimum scale whose efficiency is decreasing.It is necessary to take measures of the technical transformation,the reinforced management and the decreased number of circulation stocks for the enhance of the efficiency of those companies.