基于企业文化导向的建筑策划理念与方法

ARCHITECTURAL PLANNING CONCEPTION AND METHOD GUIDED BY ENTERPRISE CULTURES

对总部型办公楼建筑策划中的企业文化因素进行了论述,总结了建筑策划中对企业文化进行诠释的常见风险与问题,提出了基于企业文化导向的建筑策划理念,并结合建筑策划实践案例给出了相关原则与方法。最后,对建筑策划中企业文化的多维度展现手法进行了探讨。

Discussing the factors of enterprise cultures in the planning for the office buildings as headquarters and summarizing the risks and problems of presentation of enterprise culture in architectural planning,the paper proposes the architectural planning conception guided by enterprise and suggests the principles and methods related to the cases practicing architectural planning.Finally,it makes further discussion about multiple-aspect presentation of enterprise culture in architectural planning.