消费时代大众传媒文化的审美解析

Aesthetic appreciation of mass media culture in consumption era

消费时代作为一种特殊的文化语境,改变了大众传媒审美价值取向,现代传播媒介商业化经营加重文化审美失衡,如何有效规避控制以及整合优势已成为亟待研究的问题。大众传媒按照商业逻辑运作追逐经济效益,娱乐化狂潮满足受众消遣欲望需求,同时也沦为消解审美文化的工具,形象化的欲望满足取代了文化意义上的理性思考和探索,大众传媒审美走向正逐渐失去原有的精神维度,失去原有的文化伦理奉行的纯洁、本真。社会经济结构和经济形式转变之下,大众传媒自主性建构的核心点,应借助自身价值功能完成对人类文化崇高性、深刻性和多样性内涵的传承。

As a special culture context,the consumption era has changed the aesthetic value orienta-tion.The commercialized operation of modern media has aggravated the imbalance of culture aestheti-cism.How to effectively avoid controlling and integrate advantages has become a burning question.Mass media operates in accordance with business logic to pursue economic benefit.The entertainment rush satisfies audiences' desire for consumption.Mass media have also been reduced to the tool to dis-pel the aesthetic culture.The imagery satisfaction of the desire replaces the rational consideration and exploration in culture.The aesthetic appreciation of mass media is gradually losing its original spiritual dimension and its original purity and sincerity which are embraced by cultural ethics.Under the trans-formation of social-economic structures and economic form,the key to the autonomic construction of mass media is to draw support form its self-worth function to accomplish the inheritance of human cul-ture's sublimity,profundity,and diversity.