体育强国建设背景下竞技体育文化发展研究

Study on the Development of Competitive Sports Under Building Sports Power Background

通过深入挖掘、整合我国体育文化资源,分析竞技体育文化发展现状及实现跨越式进步亟待解决的问题,是打造我国竞技体育文化品牌,增强体育文化产业核心竞争力,推动中国特色体育文化产业发展,塑造良好国家体育文化形象,建设体育强国的重要举措。

Excavating and integrating sports culture resource deeply and analyzing the development status of competitive sports culture and problems which are urgently needed to be solved in realizing the striding development,are the important measures for establishing competitive sports brand,enhancing the core competence of sports culture industry,promoting the development of sports culture industry with Chinese characteristics,molding a good image of national sports culture and building China into a sports power.