电子商务网站断货情况下的消费者行为研究被引量：1

Study on Consumers'Response to the Shortage in E-business

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摘要本文通过对电子商务网站断货情况下,消费者的行为研究,揭示了电子商务网站构建中如何增加顾客粘性、提高顾客忠诚度.通过编制和发放问卷,将断货情况下的消费者行为进行了实证研究,为本文的研究成果提供了事实依据,也为现实中的应用提供了可以借鉴的方法. By studying the customers' response to the shortage in E-business,we proposed some suggestions to improve the customers' stickiness and loyalty while constructing an E-business website.An empirical research about the customers' response in this situation was conducted via redacting and handing out questionnaires,which provide the evidences to the research findings and a practical methodology.

作者刘远见

机构地区朝阳工程技术学校

出处《辽宁大学学报（自然科学版）》 CAS 2012年第1期80-83,共4页 Journal of Liaoning University：Natural Sciences Edition

关键词电子商务消费者行为忠诚度 E-business Consumers' behavior Loyalty

分类号 TP3 [自动化与计算机技术—计算机科学与技术]

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