SWOT分析在企业管理中的应用

Implementation of SWOT Analysis in Enterprise Management

作为一种自我诊断工具,SWOT分析在现代企业管理中有着广泛的应用。通过对SWOT代表的含义和SWOT矩阵的分析,介绍了企业如何结合所处的环境对内部能力和综合素质进行客观评价,明确自身相对于竞争对手的优势、劣势、机会和威胁,从而制定相应的竞争战略。

As a self diagnosis tool,SWOT is widely implemented in enterprise management.This paper is to introduce how an enterprise can objectively assess its internal capability and comprehensive quality based on its own circumstances by explaining the meaning of SWOT and SWOT matrix.Based on the assessment,the enterprise can define its strength,weakness,opportunity,and threat versus its competitors and develop competitive strategy accordingly.