摘要
根据创新产品所处生命周期各个阶段的不同特点,来划分创新产品所处的市场结构,分析各个阶段市场结构的特征,并以此为依据,制定生命周期各阶段相应的市场策略。
According to the different features of innovative products in all stages of the lifecycle, it carves up the market structure of innovative products, analyzes the features of it, and sets down suitable market strategy in all stages of the lifecycle.
出处
《技术与创新管理》
2005年第4期68-70,75,共4页
Technology and Innovation Management
