摘要
随着商品经济的发展,广告已成为社会生活的重要组成部分。文章从语用学领域中的相关理论出发,论述了模糊语在广告词中的独特效用及其所具有的说服力与欺骗性。
With the development of market economy,advertising has become an important part of our daily life. Through relevant theories in pragmatics,the paper discusses the unique effect of vagueness in advertising messages, its persuasion and fraudulence.
出处
《连云港职业技术学院学报》
2005年第2期51-53,共3页
Journal of Lianyungang Technical College
关键词
广告词
模糊语
合作原则
礼貌原则
前景化理论
advertising message
vagueness
cooperative principle
politeness principle
foregound- based theory
