摘要
尽管我国工程机械零配件产品进入海外市场时间比较晚,但仍有部分企业取得了不俗的业绩。也正因如此,当2004年宏观调控引发中国工程机械市场波动的时候,“出口海外市场”便不约而同地成为众多零部件制造商追逐的目标。但并不是所有的零配件制造企业都可以在浩瀚的国际商旅之中获取成功的花环,机遇往往更青睐于有备者。本文分别讲述了陕西航天动力高科技股份有限公司、烟台富野机械有限公司、浙江银轮机械股份有限公司和浙江天成座椅有限公司等4家工程机械零配件企业海外市场征战的故事,虽然经历的风雨不尽相同,但他们最终都凭借百折不挠的精神和质量可靠、高性价比的产品赢得了海外客户的信任。
China already exported construction machinery spare parts to many countries, but it developed more slowly than others. Adding to the negative effects of control, many spare parts manufacturers aimed to the overseas markets, and some of them have shown their own talents for the longfime preparations. Now we will introduce the following four representative companies-Shaanxi Aerospace Power Hi-tech Co., Ltd., Yantai Fuye Machinery Co., Ltd., Zhejiang Yinlun Machinery Co., Ltd. and Zhejiang Tiancheng Car-chair Co., Ltd. Their experiences are different, but indomitableness, credibility of product quality and trust of overseas customers are same and absolutely necessarily. Just because of these, they can successfully entered the intemational supply chain of brand-names.
出处
《工程机械与维修》
2005年第8期46-54,共9页
Construction Machinery & Maintenance
