摘要
服装专卖店是服装商品流通过程中一个重要环节。它的任务是把服装商品从厂家手中分送至最终消费者手中。由于它是与顾客直接沟通的环节,因而提高顾客满意度显得尤为重要。本文浅析了CSE(顾客满意工程)在服装专卖店管理中的应用。
Clothing specialty store is an important part in the whole process of the garment marketing, It mainly distribute the product from the producers to the customers, since it contact customer direetly so this is even move important link to satisfying The customs need. The paper simply analyzes the application of CSE in the management of the clothing specialty store.
出处
《北京纺织》
2005年第4期58-60,共3页
Beijing Textile Journal
关键词
服装专卖店
顾客满意工程
服务
CSE
clothing specialty store
customer satisfaction engineer
service