摘要
对关系营销和营销关系的特征分别进行了分析,对二者的区别与关联进行探讨,提出了正确运用关系营销策略的要点。
This paper analyses characteristics of relationship marketing and marketing relationship, and discusses the difference and relation between them, and put forward some suggestion about how to apply relationship marketing strategy.
出处
《科技进步与对策》
CSSCI
北大核心
2005年第8期108-110,共3页
Science & Technology Progress and Policy
关键词
营销关系
关系营销
运用要点
marketing relationship
relationship marketing
application
