中国武术散打王争霸赛市场困境分析

An analysis of problems existed in the market of China Wushu King of Sanda Challenge Match

从中国武术散打王争霸赛市场内部影响因素的角度出发,对其中的问题进行了分析与研究,这些问题主要表现在赛事经营者、媒体、观众、国家武管中心、赛事本身、投资者和广告赞助商7个方面。

From the perspective of internal affecting factors of the market of China Wushu King of Sanda Challenge Match, the author analyzed and studied the problems therein, which include in 7 aspects, namely, match manager, media, audiences, National Wushu Management Center, match itself, investors, and ad sponsors.