摘要
一,病毒式营销 病毒式营销就是通过用户的口碑宣传,将营销信息像病毒般传播与扩散,迅速传向数以万计、并以几何级增长的受众。也就是说,通过提供有价值的产品或服务,让大家告诉大家,通过别人为你宣传,达到营销产品的目的。
I. Viral Marketing Viral marketing takes advantage of user's high pass-along rate to create the potential for exponential growth in the marketing message's exposure and influence like viruses, in other word, through providing valuable product or service to encourage individuals to pass on the marketing information to others and take advantage of this propaganda to achieve the goal.