摘要
eCRM将为企业在电子商务时代的发展及社会信息化建设发挥积极的作用。要实现eCRM的开发,CRM与电子商务的几个关键技术的结合尤为重要,并且需要使CRM解决方案与电子商务的策略的相互协调,对eCRM系统构成及功能实现采用正确的实施方案。
eCRM will bring out great effect for development of enterprise in e- Business period and construction of social information science, To implement the development of eCRM,it is important to combine the CRM with several key technologies of e- Business. For carrying out the system construction and function of eCRM, we must select corrective measures,
出处
《天津成人高等学校联合学报》
2005年第5期23-25,共3页
Journal of Tianjin Adult Higher Learning
