中小企业电子商务发展阶段及其应用模式研究

Study on E-commerce Seedtime and Application Mode for Small and Medium-sized Enterprises

探讨了如何提高中小企业电子商务整体效益,并根据其不同阶段和层次的特点,基于企业生命周期理论,利用国内外电子商务研究理论和实践经验,提出了中小企业电子商务OPDAC五阶段应用模式.给出了判断企业所处阶段的规则和前进目标,以及适合不同阶段、不同行业中小企业发展电子商务时应采取的对策,形成最佳模式组合.

According to the feature at different stage and level, it is discussed how to improve the whole benefit of E - commerce for small and medium - sized enterprises, and proposes E - commerce OPDAC five - stage application mode for small and medium - sized enterprises with the theory of enterprise＇s life cycle. It uses the researched theories and practical experience from the domestic and international E -commerce, offers the rules that enterprises live in stage and the goals advanced, gives measures for different stages, different trades of E -commerce for the small and medium -sized enterprises and forms the best mode association.