摘要
面对全球竞争和需求升级,我国可通过建立农产品品牌来推动农产品市场供求矛盾的解决。基于农产品品牌建设的重要作用,进行农产品品牌建设应明确品牌建设主体、建立品牌管理组织和注重品牌传播。
With upgrading global competition and increasing demand, it is necessary to build brands of farm products to deal with supply and demand contradictions in farm product market. In view of the important functions of brand building of farm products, We should building brand of farm products by defining main body, building organizations and propagating brands for farm products.
出处
《黑龙江社会科学》
2005年第4期54-56,共3页
Social Sciences in Heilongjiang
关键词
农产品品牌
农产品市场
品牌建设
brand of farm products
farm product market
brand building
