《医疗卫生装备》杂志的市场竞争战略

Marketing competitive strategy of Chinese Medical Equipment Journal

通过分析《医疗卫生装备》杂志的外部环境机会与威胁以及自身优势和劣势,确立市场目标定位,制定明确的市场竞争战略,包括作者群体的争夺,对同类期刊内的竞争策略,核心竞争力的培育等,使期刊在市场角逐中保持领先优势。

Through the detailed analysis for Chinese Medical Equipment Journal （CMEJ） of opportunity and threat of external environment and internal strength and weakness, marketing positioning is established. The clear marketing competitive strategies are drawn up, including attracting contributors, struggling with similar journals, developing the force at the core etc, which can make CMEJ be in the lead in marketing competition.