杭州花中城餐饮连锁企业形象的塑造

A Successful Image - shaping of Hangzhou Huazhongcheng Catering Chain Enterprise

餐饮企业形象的塑造是强化企业综合竞争力的关键，在杭州餐饮业竞争十分激烈的今天，对餐饮企业如何树立自身良好形象的探讨显得尤为重要。在分析了餐饮企业面对的各类公众和花中城餐饮连锁企业自身的优势的基础上，我们对花中城餐饮连锁企业的形象的进行了塑造，使杭州花中城餐饮连锁企业在错位发展中占据了更广泛的市场份额。该文将对大中城市餐饮连锁企业如何确立自己的竞争地位和最大限度发挥其品牌优势起到抛砖引玉的作用。

Image - shaping of catering industry is the key to reinforce the integrated competitiveness of an enterprise, it is therefore more signifi- cant for catering industry to probe into the establishment of a good selfimage due to the fierce competition among the catering industry in Hangzhou today. Based on the analysis of varieties of customers catering industry is now facing with and the advantage that Hangzhou Huazhongcheng Enterprise has, a successful shaping of the image of Huazhongcheng was made to enable it with more extensive market share in its development. The essay is about to come up with some suggestions for catering chain enterprises in big cities of how to establish their competitiveness and make best use of their brands.