摘要
在市场日益竞争激烈的情况下,4P组合塑造品牌,品牌资源成为企业竞争的有力手段,但要长期维护品牌资源,带动企业经济发展,是理论界和企业中应该思考的问题。
Under the situation of fierce market competition, famous brand resource has become forceful means of enterprise. It is a problem for theoretical circle and enterprises to think over how to protect brand resources and how to make enterprise economy develop.
