基于关联规则的信息挖掘技术

Technology of Data Mining in Association Rules

关联规则挖掘方法是Web挖掘的主要方法之一,本文在讨论了关联规则挖掘方法的一般知识后,重点研究了基于Web的兴趣关联规则挖掘技术。通过该技术可挖掘出访问者的兴趣爱好等信息,帮助网站经营者调整经营策略,提高网站的访问效率。

The data mining in association rules is a very important method. The basic information of association analysis is discussed; this paper focuses on analyzing the interested Web-based association technology. Through this technology, it is concluded that the interest of visitors and the management tactics of Web site could be improved, the visit frequency of Web site be promoted.