摘要
强势品牌在市场营销中具有一系列的优势,要增加产品销售量,增强顾客的忠诚度,打造强势品牌,企业必须做好以下几个方面:(1)严把质量关,生产出高质量的产品;(2 )适当制定价格,打造价格竞争优势;(3)注重品牌的培养与维护,打造品牌竞争优势。
Powerful trademark has a series of advantages. In order to increase the selling of products, to enhance the faithfulness of customers, to forge powerful trademark, the enterprise must do well in several aspects as follows: first, strictly control quality to ensure high quality products will be produced; second, establish suitable price to engender price competition superiority; and third, pay attention to the fostering and maintaining of the trademark to forge brand competition superiority.
出处
《西华大学学报(哲学社会科学版)》
2005年第3期49-51,共3页
Journal of Xihua University(Philosophy & Social Sciences)
关键词
品牌
质量
价格
市场竞争
策略
trademark
quality
price
market competition
strategy