房地产企业开发经营绩效的影响因素研究

Research on Influence Factors in Developing and Managing Performance of Real Estate Corporations

在分析房地产开发经营过程中关键价值活动的基础上,深入研究影响房地产开发经营绩效的四大因素:规划设计、施工质量、营销策划和物业管理的基本内容,以及其指标体系。以大量的数据调查为依据,对四大影响因素与房地产开发经营绩效关系模型的进行分析,为房地产开发企业的经营战略提供积极的指导价值。

The critical value actions in the process of real estate developing and managing were introduced in this article at first, and then the four factors which influence the developing and managing performance of real estate corporations were analyzed in depth, which are plan-design, construction quality, marketing engineering and property management. At the same time according to the main content of each factor, the index system was established. At last based on plenty of investigation data, the demonstration research of relationship model among real estate developing and managing performance and each influence factor was proposed. This research will play great positive role on instructing the strategy layout of real-estate development corporations.